In 2018 we took part as a sponsor in the 31st edition of the Turin International Book Fair for which we produced the official merchandise and other items for the staff.
We also managed the shop inside the Lingotto Fiere exhibition space.
We used the artwork - titled "un giorno, tutto questo" and created by the artist Manuele Fior for the 31st edition's Manifesto - as a reference for the graphic style of the merchandise.
The merchandising items have been carefully chosen to meet the needs of the fair viewers and the organization of the event.
In addition to the gadgets of the event - such as posters, postcards, key rings and magnets - we made several notebooks to take or to collect the writers' autographs. Numerous backpacks, bags and shopping bags in natural cotton for those who need to carry the books purchased at the fair more comfortably.
The bags and backpacks were so appreciated in the first days of the event that a further production phase has been necessary to meet the requests for the weekend.